Social Media and Web Science
About this course
- Course code:
- Professional/Short Course
- Computer Science and Creative Technologies
- Twelve two-hour sessions scheduled over a 12 week period
- Through weekly lectures
- Programme leader:
- Dr Paul Matthews
- Key fact:
- This course can count towards one of our postgraduate qualifications within our Information Management and Information Technology Awards.
Page last updated 15 August 2019
A scientific approach is crucial to the planning, implementation and evaluation of social media and web campaigns. At the same time, social media and web-based evidence can shed light on a range of sociological and societal phenomena. This module will focus on developing strategic and technical competencies in using social media tools and data.
Participants are expected to have a first degree at 2.2 level or above (or equivalent), or alternatively have industrial experience.
We strongly recommend that you speak to the course tutor prior to the course if you are unsure about your suitability to complete the assessment.
Careers / Further study
This module can be taken as a standalone module, or used to build up credit towards a named postgraduate qualification (PG Certificate, PG Diploma or Masters) within our Information Management and Information Technology awards
This module will cover the following topic areas:
- History, trends and global patterns in social media and the web.
- The current range of social media tools and their relative strengths; social UI patterns and practice.
- Best practice in social media usage; cultural and ethical dimensions of social media and social media research.
- Theoretical models of engagement, persuasion and social behaviour online.
- Social media metrics and impact; use of social media in the workplace; social media strategies and their evaluation; case studies.
- Web science principles; relevant socio-technical, philosophical, psychological and sociological models/theory.
- Social media, the web and society: politics, disaster management and governance; diversity, bias and the diffusion of information; privacy, security and trust.
- Collective intelligence and online communities; crowd sourcing and social machines
- Tools and methods of social media and web-based research: Archiving; data mining; algorithms and inference; social network analysis; visualisation.
Learning and Teaching
The module is delivered through weekly lectures, workshops, research and project work.
Teaching will focus on the assignment tasks and aim to equip students with the resources and tools needed to complete group and individual components. Along with practice of tools and techniques, in-class time will be allocated for idea generation, iteration and feedback on project work.
Independent learning includes hours engaged with essential reading, data gathering and analysis, assignment preparation and completion etc.
Assessment will be through a group-based social media campaign project and an individual research project on a theme of interest.
For more details, see our full glossary of assessment terms.
The University has excellent facilities, accessible to all students, as required; however, it is expected that much of the work will be carried within the work environment.
Find out more about the facilities and resources UWE has to offer.
Supplementary fee information
|Application Deadline||Monday 13 January 2020*|
*Overseas students will need to have in advance of application, either a valid student visa or evidence of residency status in the UK.
|Cohort||Start Date||Session Time|
|January 2020||Wednesday 22 January 2020||17:00 - 19:00|
UWE Bristol, Frenchay Campus, Coldharbour Lane, Bristol BS16 1QY
How to apply
As this module carries university accreditation, please note that once you have submitted your booking form, you will be required to provide the following supporting information to the administration team for the module tutor to be able to review and formally accept your application as required by the university:
- An up-to-date copy of your Curriculum Vitae (including contact details of a work or academic reference)
- A brief personal statement to support your application
- A copy of your highest qualification certificate and transcript of modules studied
- A copy of photographic proof of ID (i.e. driver's licence/passport). For non UK students, this must be a copy of your passport
On acceptance onto the module, you will be registered onto our student system to give you access to university resources and your module BlackBoard site, where course materials and pre-reading/work will be posted.
|January 2020||Book Now||Enquire Now|
For further information
- Email: For all queries regarding administration aspects of registration, i.e. dates, fees, etc. please contact us using the online enquiry form link or telephone number below. For any questions in relation to the course, i.e. content, suitability, assessments, etc. please contact the Programme Leader.
- Telephone: +44 (0)117 32 86927