Page last updated 24 September 2024
This course can count towards one of our postgraduate qualifications within our Information Management and Information Technology Awards.
A scientific approach is crucial to the planning, implementation and evaluation of social media and web campaigns. At the same time, social media and web-based evidence can shed light on a range of sociological and societal phenomena. This module will focus on developing strategic and technical competencies in using social media tools and data.
Participants are expected to have a first degree at 2.2 level or above (or equivalent), or alternatively have industrial experience.
If you are a non-UK student you will need to show your passport on entry to the UK. Please check your eligibility to visit and study in the UK. If you are a non-Irish EU national currently resident in Ireland, please contact us directly for further advice.
If English is not your country's first language, you will be required to provide evidence to show you meet the UK Border Agency and the University's minimum English Language requirements. Further details are available on our English Language Requirements webpage.
We strongly recommend that you speak to the course tutor prior to the course if you are unsure about your suitability to complete the assessment.
This module can be taken as a standalone module, or used to build up credit towards a named postgraduate qualification (PG Certificate, PG Diploma or Masters) within our Information Management and Information Technology awards.
This module will cover the following topic areas:
The module is delivered through weekly lectures and workshops, which take place on consecutive weeks.
Teaching will focus on the assignment tasks and aim to equip students with the resources and tools needed to complete group and individual components. Along with practice of tools and techniques, in-class time will be allocated for idea generation, iteration and feedback on project work.
Independent learning includes hours engaged with essential reading, data gathering and analysis, assignment preparation and completion etc.
This module (course) will involve 2 hours direct contact time per week for one semester.
A 15 credit module, like this, is expected to take 150 hours to complete:
Assessment will be through a group-based social media campaign project and an individual research project on a theme of interest.
For more details, see our full glossary of assessment terms.
This module is accredited by the Chartered Institute for Library, Information and Knowledge Professionals.
The University has excellent facilities, accessible to all students, as required; however, it is expected that much of the work will be carried within the work environment.
Find out more about the facilities and resources UWE Bristol has to offer.
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This course is planned to run again in 2025. Course dates, updated fees and online booking forms will be published here in the summer of 2024. Please complete our online enquiry form below to be notified once these details are made available.
Cohort February 2025 | Time | Location |
Twenty sessions, scheduled over twenty-four weeks | TBC | Frenchay Campus |
All prices are VAT exempt
Cohort | February 2025 |
UK students | £792.00* |
International students | £1,333.00* |
*Fees displayed are based on 2023/24 entry and are an indication only. Please note there might be a small increase for 2024/25. Please complete our online enquiry form below to be notified once these details are made available.
For information on fees, managing your money and determining your fee status, please go to our fees and funding pages.
Course location
UWE Bristol, Frenchay Campus, Coldharbour Lane, Bristol BS16 1QY
This course is planned to run again in 2025. Course dates, updated fees and online booking forms will be published here in the summer of 2024. Please complete our online enquiry form below to be notified once these details are made available.
As this module carries university accreditation, please note that once you have submitted your booking form, you will be required to provide the following supporting information for the Tutor to be able to review and formally accept your application as required by the university:
Cohort | ||
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February 2025 | Enquire Now |