BA(Hons) Business and Events Management
Page last updated 6 March 2025
This course is open for applications
Introduction
Study our contemporary BA(Hons) Business and Events Management degree and benefit from embedded opportunities to gain practical experience, enhancing your employability. Engage with industry professionals and get practical events experience through placements, studying abroad and live briefs.
Why study business and events management?
Events play an important role in economic development and social wellbeing, helping to achieve business objectives like community cohesion. The event industry has seen significant growth and is now worth £42.3 billion in the UK alone. It offers diverse and exciting career opportunities around the world.
Our contemporary BA(Hons) Business and Events Management covers all the essential areas of business with a specialist focus on events management. From concept design and planning to delivery and evaluation, you'll see the events process through from start to end.
Why UWE Bristol?
Our curriculum is designed to challenge your thinking and develop your entrepreneurial mindset. You'll explore professional practice, research, sustainability, and more, all while engaging with industry professionals through pitches and guest lectures.
From day one, you'll engage in real-world learning experiences through our embedded Professional Practice Stream. This stream supports your development, enabling you to work closely with your Group Mentor and Personal Tutor and develop a portfolio of practice for potential employers.
Your final year will include real-world practice modules, such as a client project, designed to enhance your CV and prepare you for the professional world. Plus, you'll have the chance to gain industry experience through sandwich year placements, study abroad opportunities and live briefs.
Where can it take me?
You'll be able to apply your knowledge and skills to all types of events large and small, indoor and outdoor, corporate and independent. You'll get a holistic understanding of how organisations operate, while honing the hands-on skills needed for a successful career in events management.
This course will prepare you for a career in events and beyond. You'll have access to careers in the wider business world, such as marketing and project management, in organisations from smaller agencies to large workforces. You could also apply your skills to start your own events enterprise or become a freelancer.
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Take a virtual tourWhy I chose Business and Events Management
Structure
Content
The optional modules listed are those that are most likely to be available, but they may be subject to change.
Year one
You'll study:
- Entrepreneurial Decision Making for Marketing and Events
- Events and Economies
- Management and Organisation Behaviour
- Professional Knowledge: Events Principles
- Using Financial Information for Events.
Year two
You'll study:
- Event Experience Design
- Events Strategy and Project Management
- Operations Logistics and Policy for Events
- Professional Skills : Events Research and Practice
- Staging and Evaluating Events.
Placement year (if applicable)
If you study on the five year (sandwich) course, you'll spend a year away from the University on a work or study placement after Year two.
Depending on which you choose, you'll either complete a Practise Based Learning or Study Year Abroad Learning module.
See the Placements and Fees sections for more information.
Final year
You'll study:
- Professional Development : Event Consultancy
- Specialised Events Practice.
Plus, one optional module from:*
- Cross Cultural Learning
- Work Integrated Learning (Business and Management).
Plus, one optional module from:
- Brand Evolution: Identity, Values and Market Edge
- Corporate Events
- Project Management with Data Analytics.
Plus, one optional module from:
- Humans vs AI: Leading and Managing Change for Future Organisations
- Marketing in a Digital World.
*These modules won't be available if you complete the sandwich year, as you'll be studying either the Practise Based Learning or Study Year Abroad Learning module (as appropriate) instead.
The University continually enhances our offer by responding to feedback from our students and other stakeholders, ensuring the curriculum is kept up to date and our graduates are equipped with the knowledge and skills they need for the real world. This may result in changes to the course. If changes to your course are approved, we'll inform you.
"In my third year, I completed a placement year as an Events Assistant at Action Medical Research, which developed my teamwork and communication skills. These skills helped me to get to where I am today, working as an Events Executive at Bioscientifica." Shannon, Business and Events Management graduate
Learning and Teaching
Learning and teaching on this course emphasises active participation and learning by doing, supporting you to gradually become more independent in your learning as you progress through the course. Each module is inspired and informed by a learning and teaching approach that enables you to prepare for and participate in your classes and practise your skills.
You'll prepare by engaging with suggested materials, such as pre-recorded lectures, to gain background knowledge. This will support you to participate in timetabled interactive sessions, applying your knowledge to develop your understanding and skills. Finally, you'll practise applying your knowledge to real-world business challenges.
Learn through a mixture of lectures, tutorials and workshops, involving both individual and group work. You'll explore a variety of course materials and activities, such as case studies, live briefs, portfolios, pitches, presentations, online exercises and simulations. You'll also interact with guest practitioners and speakers and undertake professional practice field visits.
See our glossary of teaching and learning terms.
Study time
In a typical week, you could expect to be timetabled with academic staff for an average of 12 hours. You'll also engage with a range of additional academic and professional development activities, and work on practice and assessment tasks through independent self-study for 28 hours per week on average.
The balance between taught sessions and independent study hours may vary between modules and at points across the academic years. This enables both the development of new skills, concepts, and knowledge and to facilitate the space to produce assessment tasks.
Assessment
Our assessment strategy focuses on developing subject knowledge, practical skills and professional attributes within key business environments, including your chosen area of specialism. The scaffolded structure ensures your assessments progressively challenge you as you advance through each year of the course.
You'll be assessed through a broad range of methods, such as written assignments, presentations and posters, projects, case studies, reports, examinations and set exercises.
Throughout the course, you'll also complete a professional practice portfolio of evidence, alongside a reflective workbook to document your own personal development. Your portfolio will demonstrate that you have developed the required professional skills and attributes for a career in business.
In your professional practice modules, you'll be encouraged to engage in collaborative learning and contribute to group tasks as part of your assessments. These modules will include support through mentor groups to facilitate your collaborative learning.
Learn more about our assessments.
Features
Placements
We encourage you to do a 40-week paid sandwich placement after Year two. It can be in the UK or abroad. Your placement is valuable because it allows you to gain real-world experience and skills that increase your employability.
We have a strong, and growing, network of placement organisations. Past students have secured roles at Porsche, SS Great Britain, Mattel, Groupia and Expeditors in events roles, marketing, and recruitment.
You'll get help to find your placement and support throughout from your department and the careers service.
Study Year Abroad
You'll also have opportunities to study overseas on business courses that are taught in English and relevant to the business aspects of your degree. The study year abroad is not a paid placement.
Students are selected for this through a competitive process.
Study facilities
Our £55 million Bristol Business School is home to the latest facilities. The School collaborates with Future Space on Frenchay Campus, supporting robotics, biosciences, and biomedicine startups by offering practical experience.
Designed with student input, the building includes individual and group study areas, conference rooms, and spaces for collaboration between students and businesses. The library and Business School provide silent and group study areas, access to books, trade press, academic journals, and industry databases.
Take a personalised virtual tour of the Business Management facilities and experience what a typical day could look like here for you.
Life
Accommodation
An excellent range of options for all of the Bristol campuses and the city centre.
Bristol
A stunning city for student living with all the qualities to make you want to stay.
Sports, societies and activities
There is more to your experience here than study. Choose to make the most of it and try new things.
Health and Wellbeing
We provide support in the way you need it.
Campus and facilities
Discover our campuses and the wealth of facilities provided for our students.
Careers
Careers / Further study
Our BA(Hons) Business and Events Management combines creativity, business acumen, and practical experience in the business environment and events context. Practical experience is embedded into the curriculum, enabling you to engage with placements, internships, paid work, volunteering, cross-cultural teamwork or overseas study.
This includes the modules for the sandwich year placement, the study year abroad module and a work-based learning module for students in employment. You'll also have the chance to complete a global teams live brief module, enabling you to gain experience in an international context.
In your final year, you'll have a choice of real-world practice modules, including a capstone module choice which draws together learning into practice. Another choice is our beyond campus module, which focuses on student-centred, practice-led activity to enhance your CV.
You'll also benefit from extracurricular activities, including seminars, workshops and a guest lecture series. You'll develop a diversified skillset, including technical skills, digital literacy, critical thinking, ethical values, collaboration, enterprise and communication, problem solving, project management and presentation skills.
In today's business world, digital skills are essential. This course covers digital literacy and emerging technologies like AI, along with the latest research in ethics and sustainability. You'll explore your role in shaping a sustainable future through real case studies, giving you a competitive edge.
The course opens a broad range of career paths as an events professional. These include roles such as event project manager, event marketing manager, and event experience officer.
You could also apply your skills to start your own events enterprise or work in another area of business, such as marketing. You could also go on to complete further study in a related business area, such as a postgraduate degree.
Get inspired
Our award-winning careers service will develop your employment potential through career coaching and find you graduate jobs, placements and global opportunities.
We can also help find local volunteering and community opportunities, provide support for entrepreneurial activity and get you access to employer events. Visit our employability pages to find out about careers, employers and what our students are doing six months after graduating.
Fees
Full-time; Sandwich
Indicative Additional Costs
Supplementary fee information
Your overall entitlement to funding is based on how long the course is that you're registered on. Standard funding is allocated based on the standard number of years that your course lasts, plus one additional year.
You'll apply for funding each year that you study and Student Finance will take into account how long the course is in each year that you apply. So if you register for the four year course and then transfer to the three year course, the number of years you can apply for funding will change. Student Finance will reassess your funding based on how many years you have been in study, not just those years for which you received student finance.
Always seek advice before taking any action that may have implications for your funding.
Additional costs
This refers to items you could need during your studies that aren't covered by the standard tuition fee. These could be materials, textbooks, travel, clothing, software or printing.
Entry
Typical offers
You will need to meet the following Level 2 requirements:
- GCSE: Grade C/4 in English and Mathematics, or equivalent.
In addition to the above Level 2 qualifications, you'll need to achieve the published tariff points from your Level 3 studies prior to entry. Below is an indicative list of the main qualification types. However, we will consider any Level 3 qualifications towards meeting our entry requirements.
- Tariff points: 112
- Contextual tariff: See our contextual offers page.
- English Language Requirement:
International and EU applicants are required to have a minimum overall IELTS (Academic) score of 6.0 with 5.5 in each component (or approved equivalent*).
*The university accepts a large number of UK and International Qualifications in place of IELTS. You can find details of acceptable tests and the required grades you will need in our English Language requirements section.
- A-level subjects: No specific subjects required.
- EDEXCEL (BTEC) Diploma: No specific subjects required. For information on required Guided Learning Hours please see our minimum entry requirements page.
- Access: No specific subjects required.
- Baccalaureate IB: No specific subjects required. We accept the IB Career-related Programme in conjunction with other Level 3 qualifications.
- Irish Highers: No specific subjects required.
- Welsh Baccalaureate: We accept tariff points achieved from the Advanced Skills Baccalaureate Wales in conjunction with other Level 3 qualifications.
- Cambridge Technical: No specific subjects required.
- T Levels: No specific subjects required.
Entry requirements
If you don't meet the entry requirements, you may be eligible for BA(Hons) Business and Events Management (with Foundation Year).
International applicants
For country specific entry requirements please find your country on the country information pages. If you are an international student and do not meet the academic requirements to study this course, you can qualify by completing preparatory study at our International College.
If you are applying to study at UWE Bristol and require additional support to meet our English language requirements, you may be able to attend one of our pre-sessional English courses. Read more about our Pre-Sessional English Programme.
Direct entry
If you are interested in Direct Entry to Final year, please see our BA(Hons) Business and Management (Top Up) course.
Read more about entry requirements.
How to apply
Read more about undergraduate applications.
Read more about international applications and key international deadline dates.
For further information
- Email:
UK applicants
Admissions@uwe.ac.ukInternational/EU applicants
International@uwe.ac.uk - Telephone:
UK applicants
+44 (0)117 32 83333International/EU applicants
+44 (0)117 32 86644