BA(Hons) Business and Events Management

Content

The optional modules listed are those that are most likely to be available, but they may be subject to change.

Year one

You will study:

• Introduction to Management
• Economics for Events and Marketing
• Understanding Business and Financial Information (Marketing, Events and Tourism)
• Understanding the Principles of Marketing (Marketing, Events and Tourism)
• Business Decision Making for Marketing and Events
• Enterprise and Entrepreneurship
• Events in Society
• Understanding Organisations and People (Marketing, Events and Tourism).

Year two

You will study:

• Managing People
• Research Methods for Events and Marketing
• Planning and Managing Events
• Introductory Research Project (Marketing and Events)
• The Business of Events
• Practical Digital Skills or Management Skills (Marketing and Events)
• Introduction to Project Management or Financial Aspects for Marketing, Events and Tourism.

Plus, one optional module from:

• Good Business, Bad Business and Sustainability
• Integrated Marketing Communications
• Entrepreneurship and Small Business.

Placement year (if applicable)

If you study on the five year (sandwich) course, you'll spend a year away from the University on a work or study placement after Year two.

Depending on which you choose, you'll either complete a placement learning or learning and development module.

See the Placements and Fees sections for more information.

Final year

You will study:

• Specialised Events Practice
• Contemporary Issues in Events
• Strategic Management (Marketing, Events and Tourism)
• Staging and Evaluating Events
• Critical Business Enquiry Project or Enterprise Project or Applied Business Project or Business Project .

Plus, one module from:

• Work-Integrated Learning Project
• Cross Cultural Learning and Development
• Placement Learning
• Learing and Development on Study Year Abroad.

Plus, one optional module from:

• Marketing Services
• Organisational Leadership
• Project Management
• Entrepreneurship: Ideas and Issues
• Corporate Events
• Managing Tourism Experiences
• Digital Marketing Strategy.

The University continually enhances our offer by responding to feedback from our students and other stakeholders, ensuring the curriculum is kept up to date and our graduates are equipped with the knowledge and skills they need for the real world. This may result in changes to the course. If changes to your course are approved, we will inform you.

Learning and Teaching

Our approach to learning is student-focused, with emphasis on helping you find things out for yourself.

Lectures, workshops/seminars, tutorials and group work make up 12 hours of contact time each week and you'll spend at least as much time again studying independently.

This can involve essential reading, preparing for classes and presentations, reviewing lecture content, completing written work and revising for end-of-module exams.

In Year one, you'll get support with important academic skills, and you'll be assigned an academic tutor to support you throughout your degree.

You'll develop your academic skills and your understanding of law, economics, accounting, business and management.

In Year two, you'll study modules on specialist areas of events and business studies, plus a major enquiry or work-based project.

Final year focuses on learning through reflection and managing complexity and change. You'll also gain the vital experience of staging and evaluating a live event.

Become a reflective learner and develop skills you'll need in your career, such as self reliance and collaboration.

Study thought-provoking modules led by well-connected staff and engage with ongoing events that reinforce what you've learned in class.

Apply theory to practice, so you can appreciate the relevance, applications and limitations of the concepts you learn.

The placement or study year abroad helps with this. You can also gain experience as a Student Ambassador or a PAL (Peer Assisted Learning) Leader, or through volunteering.

See our full glossary of learning and teaching terms.

Approximate percentage of time you'll spend in different learning activities*:

*Calculated from compulsory and optional modules (where applicable) each year

Assessment

You'll be assessed through a mix of coursework and examinations to assess what you know and can do and help you develop the confidence and skills that employers value.

You'll complete essays and reports, business plans and applied research projects, portfolios and weekly notes, and assessed group and individual presentations and posters. You'll also reflect and comment on your own learning and personal development.

See our full glossary of assessment terms.

Approximate percentage of marks awarded by each assessment method*:

*Calculated from compulsory and optional modules (where applicable) each year