BA(Hons) Business Management and Marketing
This course is open for applications.
Introduction
BA(Hons) Business Management and Marketing provides a solid foundation in business with a specialist focus on marketing. Experience a range of business and marketing disciplines and shape your degree to design your own career.
Accreditations and partnerships:
Why study business management and marketing?
Marketing is crucial to any business and one of the most exciting sectors in a fast-paced global economy. A degree in business management and marketing gives you an understanding of organisations and their management, and how marketing is used to demonstrate the quality and value of products, brands, and services.
Why UWE Bristol?
BA(Hons) Business Management and Marketing provides a solid foundation in both business and marketing, allowing you to experience a range of disciplines and choose your career path as you progress.
Youll develop an understanding of the core subjects relevant to both business and marketing disciplines operating within a global context. Working both collaboratively and independently, youll develop key employability skills including improved digital literacy, critical thinking, creativity, ethical values, an entrepreneurial outlook and confident communications skills.
Youll have the opportunity to specialise in an area of interest, including exploring the world of digital communications and artificial intelligence, agency marketing, brand management, project management, research, analytical skills and the importance of social value and sustainability.
Youll be encouraged to embrace emerging technologies and industry practices that are helping to shape a more sustainable future.
Youll analyse real business issues and learn about the market process, including traditional and digital marketing methods and global approaches.
Gain real-world experience which could include a placement, internship, paid work, volunteering, cross-cultural teamwork, overseas study, attending pitches, guest lectures, and networking opportunities.
Graduate career-ready to step into your first business or marketing role. Alternatively, you may choose to progress your academic studies further.
Where can it take me?
As a highly employable graduate, you may secure employment as a marketing executive, fundraiser, brand manager, digital consultant, analyst, social media expert or even start your own business. Alternatively, you may choose to progress your academic studies further.
Structure
Content
The optional modules listed are those that are most likely to be available, but they may be subject to change.
Year one
You'll study:
- Contemporary Marketing Economies
- Entrepreneurial Decision Making for Marketing and Events
- Management and Organisation Behaviour
- Professional Knowledge: Business Marketing Principles
- Using Financial Information for Marketing.
Year two
You'll study:
- Applied Human Resource Management
- Managing Customer Relationships
- Professional Skills: Business Marketing Research
- Strategy, Innovation and Operations for Marketing.
Plus, one optional module from:
- Entrepreneurship Thought and Action
- Marketing Innovation and Influence
- Perspectives on Social and Organisational Behaviour.
Placement year (if applicable)
If you study on the four year (sandwich) course, you'll spend a year away from the University on a work placement or study year abroad after year two. Depending on which of those options you take, you'll study either the Practice Based Learning or Study Year Abroad Learning module.
See the Placements and Fees sections for more information.
Final year
You'll study:
- Social Value and Sustainability for Business.
Plus, one optional module from:
- Agency Insights: Pitch Perfect
- Humans vs AI: Leading and Managing Change for Future Organisations
- Marketing in a Digital World.
Plus, one optional module from:
- Brand Evolution: Identity, Values and Market Edge
- Corporate Connections: Succeeding in B2B Marketing
- Project Management with Data Analytics.
Plus, one optional module from:*
- Cross Cultural Learning
- Work Based Learning.
Plus, one optional module from:
- Professional Development: Business Simulation
- Professional Development: Consultancy
- Professional Development: Contemporary Enterprise and Innovation.
*You won't study either of these modules if you complete the sandwich year.
The University continually enhances our offer by responding to feedback from our students and other stakeholders, ensuring the curriculum is kept up to date and our graduates are equipped with the knowledge and skills they need for the real world. This may result in changes to the course. If changes to your course are approved, we'll inform you.
"My placement year was a great career point for me as it allowed me to identify the kind of role I would want to look for after graduating before getting to that stage. I feel it gave me a head start on getting on the right path straight away." Kayleigh, Business Management and Marketing graduate
Learning and Teaching
Learning and teaching on this course emphasises active participation and learning by doing, supporting you to gradually become more independent in your learning as you progress through the course. Each module is inspired and informed by a learning and teaching approach that enables you to prepare for and participate in your classes and practise your skills.
Youll prepare by engaging with suggested materials, such as pre-recorded lectures, to gain background knowledge. This will support you to participate in timetabled interactive sessions, applying your knowledge to develop your understanding and skills. Finally, youll practise applying your knowledge to real-world business challenges.
Learn through a mixture of lectures, tutorials, and workshops, involving both individual and group work. Youll explore a variety of course materials and activities, such as case studies, live briefs, portfolios, pitches, presentations, online exercises, and simulations. Youll also interact with guest practitioners and speakers and undertake professional practice field visits.
See our glossary of learning and teaching terms.
Study time
In a typical week, you could expect to be timetabled with academic staff for an average of 12 hours. Youll also engage with a range of additional academic and professional development activities, and work on practice and assessment tasks through independent self-study for 28 hours per week on average.
The balance between taught sessions and independent study hours may vary between modules and at points across the academic years. This enables both the development of new skills, concepts, and knowledge and to facilitate the space to produce assessment tasks.
Assessment
Our assessment strategy focuses on developing subject knowledge, practical skills, and professional attributes within key business environments, including your chosen area of specialism. The scaffolded structure ensures your assessments progressively challenge you as you advance through each year of the course.
Youll be assessed through a broad range of methods, such as written assignments, presentations and posters, projects, case studies, reports, examinations and set exercises.
Throughout the course, youll also complete a professional practice portfolio of evidence, alongside a reflective workbook to document your own personal development. Your portfolio will demonstrate that you have developed the required professional skills and attributes for a career in business.
In your professional practice modules, youll be encouraged to engage in collaborative learning and contribute to group tasks as part of your assessments. These modules will include support through mentor groups to facilitate your collaborative learning.
Features
Professional accreditation
This course is accreditation by The Institute of Data and Marketing (IDM).
The IDM has over 30 years of experience helping marketers reach the next level in their careers by offering a portfolio of qualifications and training courses, all informed by industry and underpinned by core principles and best practice.
Students taking an IDM-accredited course are eligible to sit a two-hour online assessment to achieve the IDM Certificate in Digital and Data-Driven Marketing.
Placements
Youll have the opportunity to undertake a placement as this gives you the valuable opportunity to gain real-world experience. We have a strong, growing network of placement organisations and previous students have been on placement at Rolls-Royce, HP, IBM, the NHS, Hayes, Microsoft, Maclaren F1 and Lidl in marketing, recruitment and other business and marketing areas.
Study year abroad
Youll also have the chance to apply to study abroad on courses taught in English and relevant to your degree. The study year abroad is not a paid placement, and we select students through a competitive process.
Youll be supported during your sandwich year by the placements team and Global Centre at UWE Bristol to get the most from your experience.
Study facilities
The Bristol Business School has state-of-the-art facilities in its £55 million building where you can access cutting-edge learning spaces such as the Bloomberg financial trading room.
The course is closely aligned to the University Future Space at Frenchay Campus which incubates, hatches, and provides growth space for robotics, biosciences, and biomedicine start-ups. This provides practice-based experience for students to engage with businesses in development through case studies and live briefs.
The Business School building offers learning spaces for individual and group study, plus bookable conference rooms. It's the perfect space for students and businesses to collaborate and form new partnerships.
Youll have access to our specialist library and learning hub, where you can attend workshops to develop your information skills. You'll have access to recommended books, trade press, academic journals, and industry databases.
Take a virtual tour of the Business Management facilities and Marketing facilities and experience what a typical day could look like here for you.
Life
Accommodation
An excellent range of options for all of the Bristol campuses and the city centre.
Bristol
A stunning city for student living with all the qualities to make you want to stay.
Sports, societies and activities
There is more to your experience here than study. Choose to make the most of it and try new things.
Health and Wellbeing
We provide support in the way you need it.
Campus and facilities
Discover our campuses and the wealth of facilities provided for our students.
Careers
Careers / Further study
Youll graduate practice-ready to start your business career within a marketing context.
Youll also learn about enterprise to develop an entrepreneurial mindset, which will show you how to take advantage of opportunities and develop your own business ideas or start-ups.
Our award-winning Careers Service helps you develop your employment potential through career coaching, a vacancy service for internships, placements, jobs, global opportunities, volunteering, and community activity plus support for entrepreneurial activity, and access to employer events.
Learn more about our graduate destinations.
Fees*
Full-time; Sandwich
Indicative Additional Costs
Supplementary fee information
*The UK Government recently proposed that tuition fees for Home students will increase by 3.1% to £9,535 from 1st August 2025. This increase is subject to Parliamentary approval and the vote is expected to take place later this year.
Any tuition fee which is impacted by this change will be updated following approval.
Please see GOV.UK for further information.
Your overall entitlement to funding is based on how long the course is that you're registered on. Standard funding is allocated based on the standard number of years that your course lasts, plus one additional year.
You'll apply for funding each year that you study and Student Finance will take into account how long the course is in each year that you apply. So if you register for the four year course and then transfer to the three year course, the number of years you can apply for funding will change. Student Finance will reassess your funding based on how many years you have been in study, not just those years for which you received student finance.
Always seek advice before taking any action that may have implications for your funding.
Additional costs
This refers to items you could need during your studies that aren't covered by the standard tuition fee. These could be materials, textbooks, travel, clothing, software or printing.
Entry
Typical offers
- Tariff points: 112
- Contextual tariff: See our contextual offers page.
- GCSE: Grade C/4 in English and Mathematics, or equivalent.
- English Language Requirement:
International and EU applicants are required to have a minimum overall IELTS (Academic) score of 6.0 with 5.5 in each component (or approved equivalent*).
*The university accepts a large number of UK and International Qualifications in place of IELTS. You can find details of acceptable tests and the required grades you'll need in our English Language section. Please visit our English language requirements page.
- A-level subjects: No specific subjects required.
- EDEXCEL (BTEC) Diploma: No specific subjects required. For information on required Guided Learning Hours please see our minimum entry requirements page.
- Access: No specific subjects required.
- Baccalaureate IB: No specific subjects required.
- Irish Highers: No specific subjects required.
- Welsh Baccalaureate: We accept tariff points achieved from the Advanced Skills Baccalaureate Wales in conjunction with other Level 3 qualifications.
- Cambridge Technical: No specific subjects required.
- T Levels: No specific subjects required.
Entry requirements
If you don't meet the entry requirements, you may be eligible for BA(Hons) Business Management and Marketing (with Foundation Year).
International applicants
For country specific entry requirements please find your country on the country information pages. If you are an international student and do not meet the academic requirements to study this course, you can qualify by completing preparatory study at our International College.
If you are applying to study at UWE Bristol and require additional support to meet our English language requirements, you may be able to attend one of our pre-sessional English courses. Read more about our Pre-Sessional English Programme.
Direct entry
If you are interested in direct entry to Final year, please see our BA(Hons) Business Management with Marketing (Top Up) course.
Read more about entry requirements.
How to apply
Read more about undergraduate applications.
Read more about international applications and key international deadline dates.
For further information
- Email:
UK applicants
Admissions@uwe.ac.ukInternational/EU applicants
International@uwe.ac.uk - Telephone:
UK applicants
+44 (0)117 32 83333International/EU applicants
+44 (0)117 32 86644