BA(Hons) Business Management and Marketing

This module will introduce you to the financial information used in marketing and wider business decision-making. You'll explore basic accounting, finance and financial reporting, including why information is produced and how different users rely on it. Topics will include external reporting principles, regulation and responsibility, financial position, performance and cash flows. You'll learn how to read, interpret and evaluate financial statements, consider sources of finance and apply introductory management accounting concepts. This will help you use evidence to address real-world marketing and business problems.

Focusing on your early professional development, this module will introduce current business marketing principles and their practical application. You'll explore marketing theory and frameworks, ethical and sustainable marketing, the marketing function within a business, and marketing and brand strategy. Further topics will include understanding audiences and introductory marketing communications. Alongside analysing industry case studies, you'll develop self-management, reflection, collaborative working, wellbeing, resilience, social development and networking, while building the professional and academic skills needed to communicate effectively with marketing audiences.

This module will develop the entrepreneurial and data-analysis skills needed to make evidence-based decisions in marketing and events. You'll learn how to find data, assess its credibility, choose suitable analytical tools and present findings for decision-making. Using business and statistical techniques, you'll manipulate and evaluate numerical information, analyse business scenarios and consider models that support managerial choices. Practical, collaborative work with real-world data and a digital simulation will help you understand how organisational goals can be pursued through informed, data-driven decisions.

This module will explore economic principles as they relate to marketing and its role as both an academic discipline and a societal force. Topics will include, but not be limited to, supply and demand, price elasticity, price discrimination, consumer and producer theory, external trends and contemporary marketing issues. You'll apply economic concepts to real-world examples, interpret graphical and tabular business data and evaluate credible academic and industry sources. The module will also strengthen your teamwork, time management and written, verbal and visual communication skills.

This module will introduce the role of management and the foundations of organisational behaviour. Through active, practice-based learning, you'll explore how organisations work and what it means to manage people and be managed. Key topics will include leadership, motivation, organisational culture, emotion, teams, power and politics. You'll learn to apply theories to real organisational examples and consider issues critically from both management and employee perspectives, building a foundation for deeper study and future practice in managing people.

This module will develop professional practice through a small-scale business marketing research project. You'll identify a real-world marketing problem, select appropriate organisational enquiry methods, and scope, design and carry out a practice-based investigation. You'll learn how to communicate findings in a form suited to the audience and sector. Alongside research skills, you'll continue developing self-management, reflection, collaboration, wellbeing, resilience, social development and networking. The module will help you identify specialist interests, consider career options and monitor progress towards your professional goals.

This module will develop your understanding of how organisations create, maintain and evaluate customer relationships. You'll examine relationship marketing, customer value, satisfaction, loyalty and retention, considering how interactions develop across different channels and stages of the customer journey. Topics may include customer data, segmentation, service quality, complaints, recovery and relationship technologies. Through organisational examples, you'll learn to analyse customer information, evaluate relationship strategies and recommend approaches that balance customer needs, commercial objectives and responsible use of data.

This module will connect strategy, innovation and operations in a marketing context. You'll explore strategy levels, environmental analysis, the strategy process, the resource-based view and Porter's generic strategies. Innovation topics may include disruptive innovation, blue-ocean thinking, business-model innovation and continuous improvement. Service operations and supply-chain concepts will cover capacity and demand, manufacturing and service design, digitalisation, performance, failure and recovery, and sustainability. By bringing these areas together, you'll learn to analyse organisational choices and recommend coherent approaches to marketing performance and change.

In this module, you'll explore the key concepts, theories and practices that underpin contemporary human resource management. You'll examine how people are managed throughout the employee lifecycle, including recruitment and selection, training, reward and performance management, and consider how these activities influence organisational performance. You'll also explore wider workplace issues such as employment relations, labour market trends and talent management. Through the application of theory to organisational case studies, you'll develop the skills to analyse human resource management challenges, evaluate possible solutions and understand how organisational context shapes effective people management practice.

In this module, you'll explore the role of social value, business ethics and sustainability in contemporary organisations, while questioning the purpose of business beyond profit generation. You'll examine ethical decision-making in local, national and global contexts, considering issues such as inequality, supply chains, consumer behaviour, diversity and inclusion, environmental sustainability, and the impact of AI and big data. Through practical examples, case studies and critical reflection, you'll learn how ethical theories can be applied to organisational challenges and develop the analytical skills needed to evaluate complex social and sustainability issues.