BA(Hons) Business Management and Marketing
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Page last updated 5 July 2021
We work closely with the Chartered Institute of Marketing (CIM) and the Institute of Directors for networking, accessing events and exploring future career options.
Why study business management and marketing?
Marketing is crucial to any business and one of the most exciting sectors in a fast-paced global economy.
Studying both subjects gives you an understanding of organisations and their management, and the diverse ways marketing is used to demonstrate the quality and usefulness of products, brands and services.
These skills in combination lead to a diverse range of careers in both fields.
Why UWE Bristol?
BA(Hons) Business Management and Marketing provides a solid foundation in both business and marketing, allowing you to experience a range of business disciplines and choose your career path as you develop. This is the only degree programme in Bristol that unites business management with marketing.
You could specialise in global marketing, business innovation and growth, brand management, events and festivals management or digital marketing communication.
Analyse real business issues and learn about the market process, consumer behaviour, the lucrative business-to-business environment, traditional and digital marketing methods and global marketing.
Apply marketing theory to real businesses and develop crucial skills expected by employers.
Be part of a lively community of students, enthusiastic and experienced tutors and an enterprising university with a reputation for producing 'work ready' graduates.
Bristol is recognised as one of the UK's leading marketing hubs with a strong employer network and diverse graduate opportunities.
Guest speakers, paid placements and internships, competitions and an active Marketing Society ensure you have regular access to industry and the latest developments in the field.
We work closely with the Chartered Institute of Marketing (CIM), the Chartered Institute of Public Relations (CIPR) and the Institute of Directors (IOD) who offer you opportunities to network, access events and gain valuable accreditations.
Where can it take me?
The broad nature of this degree means diverse career pathways. Career prospects are excellent with many graduates going on to marketing or management roles.
Typical roles include product manager, brand manager, sales executive or market researcher and roles in management, recruitment or HR.
Our students have secured placements and graduate roles with companies such as GlaxoSmithKline, Intel, The Guardian, John Lewis, Disney, Coca Cola and the Rugby Football Union, as well a range of SMEs.
The optional modules listed are those that are most likely to be available, but they may be subject to change.
You will study:
- Introduction to Management
- Economics for Events and Marketing
- Understanding Business and Financial Information (Marketing, Events and Tourism)
- Understanding the Principles of Marketing (Marketing, Events and Tourism)
- Business Decision Making for Marketing and Events
- Enterprise and Entrepreneurship
- Business Marketing in Society
- Understanding Organisations and People (Marketing, Events and Tourism).
You will study:
- Managing People
- Research Methods for Events and Marketing
- Applied Marketing Practice
- Introductory Research Project (Marketing and Events)
- Financial Aspects for Marketing, Events and Tourism
- Integrated Marketing Communications
- Service Operations
- Practical Digital Skills or Management Skills (Marketing and Events).
Placement year (if applicable)
If you study on the four year (sandwich) course, you'll spend a year away from the University on a work or study placement after Year two.
Depending on which you choose, you'll either complete a placement learning or learning and development module.
See the Placements and Fees sections for more information.
You will study:
- Strategic Management (Marketing, Events and Tourism)
- Managing Organisational Change
- Integrated Business Simulation.
Plus one from:
- Work Integrated Learning
- Cross Cultural Learning and Development
- Placement Learning
- Learning and Development on Study Year Abroad.
Plus optional modules from (the number depending on credit requirements):
- Marketing Services
- Digital Marketing Communication
- Big Data for Marketing
- Global Marketing Management
- Retail Marketing and Management
- Brand Management
- Public Relations
- Events and Festivals Management
- Digital Marketing Strategy
- Managing Tourism Experiences.
And a major final year project from:
- Critical Business Enquiry Project
- Enterprise Project
- Applied Business Project
- Business Project (international direct entrants only).
The University continually enhances our offer by responding to feedback from our students and other stakeholders, ensuring the curriculum is kept up to date and our graduates are equipped with the knowledge and skills they need for the real world. This may result in changes to the course. If changes to your course are approved, we will inform you.
Learning and Teaching
Our approach to learning is student-focused, with emphasis on helping you find things out for yourself.
Lectures, workshops/seminars, tutorials and group work make up 12 hours of contact time each week and you'll spend at least as much time again studying independently.
This can involve preparing for classes, reviewing lectures, online working, reading, conducting research, preparing assessed work and revising for exams.
You'll develop your communication and presentation skills and IT and numeracy skills, with a strong focus on data interpretation and analysis. Your improved problem solving, critical thinking, analysis, evaluation and innovation skills will help you stand out as a graduate.
You'll be expected to apply theory to practice, so you can appreciate the relevance and application of the concepts you learn.
See our full glossary of learning and teaching terms
Percentage of time you'll spend in different learning activities, each year:
|Year||Scheduled learning and teaching study||Independent study||Placement study||% check|
You'll be assessed through a mix of coursework and examinations to assess what you know and can do and help you develop the confidence and skills that employers value.
You'll complete essays and reports, business plans and applied research projects, portfolios and weekly notes, and assessed group and individual presentations and posters. You'll also reflect and comment on your own learning and personal development.
See our full glossary of assessment terms.
Percentage of time you'll spend on different assessment methods, each year:
|Year||Written exam assessment||Coursework assessment||Practical exam assessment||% check|
We encourage you to do a 40-week paid sandwich placement after Year two. It can be in the UK or abroad. Employers highly rate real-world experience.
UWE Bristol has strong links with employers, including large multinationals such as Mini, Disney, Microsoft, Intel and Warner Brothers. Furthermore, smaller local enterprises, charities and agencies.
These roles sit across marketing and business disciplines such as advertising, PR, event management and agency account handling.
You'll get help to find your placement and support throughout from your department and the careers service.
Study year abroad
You'll also have opportunities to study overseas on courses that are taught in English and relevant to your degree. The study year abroad is not a paid placement.
In our new £55m Bristol Business School, you'll have access to cutting-edge learning spaces like the Bloomberg financial trading room. Training in this state-of-the-art financial platform will give you a commanding view of global finance.
Designed with student input, the Business School offers learning spaces for individual and group study plus conference rooms you can book. It's a space for students and businesses to come together, collaborate and form new partnerships.
You'll have access to books, trade press, academic journals, and industry databases including MINTEL, Marketline Advantage, Passport and WARC both on and off campus.
Learn more about UWE Bristol's facilities and resources.
UWE Bristol Marketing Society
Join our lively UWE Marketing Society, which brings students from all our marketing degrees together socially and academically.
The society provides a local business network for employees and students, organises regular events and a programme of guest speakers.
In the past, it's received UWE Bristol grants to run marketing workshops for local businesses, including a re-branding project with the UWE Students' Union.
Careers / Further study
This broad business degree with a marketing specialism gives you diverse career pathways to choose from. These include client side and agency side positions, including marketing executive, account executive and trainee management roles.
Bristol has a strong labour market and employers highly value our course and students. We have good links with organisations and past graduates have secured roles with large multinationals, small to medium enterprises and charities.
Many students take up graduate management schemes, go on to further study or progress to teaching or research careers. Your career options are truly limitless - one of the benefits of a practical degree with a strong focus on employability.
Our award-winning careers service will develop your employment potential through career coaching and find you graduate jobs, placements and global opportunities.
We can also help find local volunteering and community opportunities, provide support for entrepreneurial activity and get you access to employer events.
Visit our employability pages to learn more about careers, employers and what our students are doing six months after graduating.
Full-time, sandwich course
Indicative Additional Costs
Supplementary fee information
Your overall entitlement to funding is based on how long the course is that you're registered on. Standard funding is allocated based on the standard number of years that your course lasts, plus one additional year.
You'll apply for funding each year that you study and Student Finance will take into account how long the course is in each year that you apply. So if you register for the four year course and then transfer to the three year course, the number of years you can apply for funding will change. Student Finance will reassess your funding based on how many years you have been in study, not just those years for which you received student finance.
Always seek advice before taking any action that may have implications for your funding.
This refers to items you could need during your studies that aren't covered by the standard tuition fee. These could be materials, textbooks, travel, clothing, software or printing.
- Tariff points: 112
- GCSE: Grade C/4 in English Literature or Language and Mathematics, or equivalent. We do not accept Level 2 Key Skills, Functional Skills or Certificates in Adult Numeracy and Literacy as alternatives to GCSEs.
- English Language Requirement: International and EU applicants are required to have a minimum overall IELTS (Academic) score of 6.0 with 5.5 in each component (or approved equivalent*). *The university accepts a large number of UK and International Qualifications in place of IELTS. You can find details of acceptable tests and the required grades you will need in our English Language section. Visit http://uwe.ac.uk/englishlanguagerequirements
- A-level subjects: No specific subjects required.
- EDEXCEL (BTEC) Diploma: No specific subjects required.
- Access: No specific subjects required.
- Baccalaureate IB: No specific subjects required.
- Irish Highers: no specific subjects required.
If you don't meet the entry requirements, you may be eligible for BA(Hons) Business Management and Marketing (with Foundation Year).
For country specific entry requirements please find your country on the country information pages. If you are an international student and do not meet the academic requirements to study this course, you can qualify by completing preparatory study at our International College.
If you are applying to study at UWE Bristol and require additional support to meet our English language requirements, you may be able to attend one of our pre-sessional English courses. Read more about our Pre-Sessional English Programme.
If you are interested in direct entry to Final year, please see our BA(Hons) Business Management with Marketing (Top Up) course.