Please note there are no vacancies on this course for September 2024
Page last updated 11 October 2024
Introduction
This course is accredited by the Chartered Institute of Marketing (CIM), giving you valuable exemptions from professional exams, access to the CIM network and extra value for your CV.
Accreditations and partnerships:
Why study marketing?
Consumers are confronted with thousands of brands every day. The challenge for businesses is to find ways to cut through the noise and stand out in a fast-moving global economy.
Marketing is a vital component in any business, enabling brands to communicate the quality and usefulness of a product or service to potential and existing customers.
It's a creative, competitive industry that offers diverse career paths across multiple sectors. Studying marketing gives you a skillset that will always be in demand.
Why UWE Bristol?
BA(Hons) Marketing is written and delivered by industry experts and delivers a balance of academic rigour and practical learning.
We connect with practitioners across the industry to ensure we keep teaching relevant and useful for our students.
Study specialist marketing modules in the key areas of branding, global marketing, big data and digital marketing. Learn how to create a brand, undertake market research and respond to briefs.
Develop your ability to communicate in a compelling way, understand consumers, and co-ordinate and manage projects from start to end in line with financial targets.
The flexibility of the course allows you to hone your interests and skills, while valuable Chartered Institute of Marketing (CIM) accreditations increase employability.
Be part of a lively community of students and research-active tutors in a city recognised as a leading marketing hub.
Guest speakers from industry, placements and internships, competitions and case studies present regular opportunities to access industry and gain real-world insight.
Employability is central to the course and ensures you graduate 'work ready', with the skills and experience to succeed in your career.
Where can it take me?
Career options are as diverse as the course itself. Emphasis on skills development and real experience ensures you develop attributes valuable to any business.
Go into roles within a marketing team for a brand or organization, such as brand or product manager, business analyst, campaign manager, customer relationship manager or digital marketer. Some graduates find careers in management and recruitment.
Use your skills in the world of big business, or for charities, social enterprise or government. There are roles to suit all personality types whether you love to network, or prefer a more 'behind the scenes' role such as digital marketing analytics.
Our students have secured placements and graduate roles with companies such as GlaxoSmithKline, Intel, The Guardian, John Lewis, Disney, Coca Cola and the Rugby Football Union, as well a range of SMEs.
Structure
Content
The optional modules listed are those that are most likely to be available, but they may be subject to change.
Year one
You'll study:
Introduction to Management
Economics for Events and Marketing
Understanding Business and Financial Information (Marketing, Events and Tourism)
Understanding the Principles of Marketing (Marketing and Events)
Business Decision Making for Marketing and Events
Enterprise and Entrepreneurship
Marketing in Society
Understanding Organisations and People (Marketing, Events and Tourism).
Year two
You'll study:
Consumer Behaviour
Research Methods for Marketing and Events
Applied Marketing Practice
Introductory Research Project (Marketing and Events)
Marketing Planning and Practice.
Plus:
Practical Digital Skills or Management Skills for Marketing and Events
Introduction to Digital Strategy or Financial Aspects for Marketing, Events and Tourism.
Introduction to Social Marketing or Service Operations.
Placement year (if applicable)
If you study on the four year (sandwich) course, you'll spend a year away from the University on a work placement or study year abroad after Year two.
You'll complete the Placement Learning module or Learning and Development on Study Year Abroad module, as appropriate.
See the Placements and Fees sections for more information.
Final year
You'll study:
Contemporary Issues in Marketing
Brand Management.
And a major project from:
Applied Business Project
Critical Business Enquiry Project
Enterprise Project.
Plus, optional modules (the number depending on credit requirement) from:
Behaviour Change and Social Marketing
Campaign and Event Analytics
Digital Marketing Communication
Public Relations
Retail Marketing and Management
Strategic Management
Global Marketing Management
Events and Festivals Management
Marketing Services and the Customer Experience
Digital Marketing Strategy
Work Integrated Learning (Marketing and Events)*
Cross Cultural Learning and Development*
Marketing Communications in the Digital World.
*These modules are not available to study if you complete the Sandwich Year.
The University continually enhances our offer by responding to feedback from our students and other stakeholders, ensuring the curriculum is kept up to date and our graduates are equipped with the knowledge and skills they need for the real world. This may result in changes to the course. If changes to your course are approved, we'll inform you.
"From creativity to marketing campaigns, I was able to apply the skills I'd learned through my course to marketing internships. I have no doubt these professional experiences helped me to secure my current role as a Marketing Executive at Tom and Teddy, a men's fashion brand." Alice, 2021 Marketing graduate
Learning and Teaching
Our approach to learning is student-focused, with emphasis on helping you to find things out for yourself.
You'll be expected to balance academic rigour and a practical approach to your work, so you can appreciate the relevance and application of the concepts you learn.
This can involve preparing for classes, reviewing lectures, online working, reading, conducting research, preparing assessed work and revising for exams.
Lectures, workshops/seminars, tutorials and group work make up 12 hours of contact time each week and you'll spend at least as much time again studying independently.
You'll develop your communication and presentation skills and IT and numeracy skills, with a strong focus on data interpretation and analysis. Your improved problem solving, critical thinking, analysis, evaluation and innovation skills will help you stand out as a graduate.
Approximate percentage of time you'll spend in different learning activities*:
Year
Scheduled learning and teaching study
Independent study
Placement study
1
24%
76%
0%
2
24%
76%
0%
3
18%
69%
13%
*Calculated from compulsory and optional modules (where applicable) each year
Assessment
You'll be assessed through a mix of coursework and examinations to assess what you know and can do and help you develop the confidence and skills that employers value.
You'll complete essays and reports, business plans and applied research projects, portfolios and weekly notes, and assessed group and individual presentations and posters. You'll also reflect and comment on your own learning and personal development.
We encourage you to do a 40-week paid sandwich placement after your second year of study. It can be in the UK or abroad.
Your placement is valuable because it allows you to gain real-world experience and skills that increase your employability.
UWE Bristol has strong links with employers, including large multinationals like Disney, Intel and GlaxoSmithKline. We also have links with smaller local enterprises, charities and agencies.
You'll get help to find your placement and support throughout from staff within the School and the careers service.
Designed with student input, the Business School offers learning spaces for individual and group study, interactive learning environments and conference rooms you can book. It's a space for students and businesses to come together, collaborate and form new partnerships.
In our specialist library, business librarians manage vast collections to support your research. Attend workshops to develop your information skills or use our Study Skills.
You'll have access to books, trade press, academic journals, and industry databases including FAME, MINTEL, Marketline Advantage, Passport and WARC both on and off campus.
The society provides a local business network for employees and students, organises regular events and a programme of guest speakers.
In the past, it's received UWE Bristol grants to run marketing workshops for local businesses, including a re-branding project with the UWE Students' Union.
Take a personalised virtual tour of the Marketing facilities and experience what a typical day could look like here for you.
Discover our campuses and the wealth of facilities provided for our students.
Careers
Careers / Further study
This broad degree gives you diverse career pathways to choose from. These include client side and agency side positions, such as marketing executive, account executive and trainee management roles.
Bristol has a vibrant and growing marketing sector and employers highly value our course and students. Our graduates have secured brand management, advertising and marketing roles with multinationals such as the Rugby Football Union, Intel and GlaxoSmithKline.
Many students take up graduate management schemes in the public and private sector, or set up their own business. Others go on to further study and teaching or research careers.
Get inspired
Our award-winning careers service will develop your employment potential through career coaching and find you graduate jobs, placements and global opportunities.
We can also help find local volunteering and community opportunities, provide support for entrepreneurial activity and get you access to employer events.
Visit our employability pages to learn more about careers, employers and what our students are doing six months after graduating.
International Full Annual Fee Following Placement Year
15850
International Module Fee (15 Credit)
1981
International Placement Year Fee
1981
International Reduced Annual Fee Following Placement Year
13869
Offshore Annual (Per Year) Fee
9250
Offshore Full Annual Fee Following Placement Year
9250
Offshore Module Fee (15 Credit)
1156
Offshore Placement Year Fee
1156
Offshore Reduced Annual Fee Following Placement Year
8094
Indicative Additional Costs
Fees
Amount (£)
Additional Course Costs Indicative Maximum Cost Per year
400
Supplementary fee information
Your overall entitlement to funding is based on how long the course is that you're registered on. Standard funding is allocated based on the standard number of years that your course lasts, plus one additional year.
You'll apply for funding each year that you study and Student Finance will take into account how long the course is in each year that you apply. So if you register for the four year course and then transfer to the three year course, the number of years you can apply for funding will change. Student Finance will reassess your funding based on how many years you have been in study, not just those years for which you received student finance.
Always seek advice before taking any action that may have implications for your funding.
This refers to items you could need during your studies that aren't covered by the standard tuition fee. These could be materials, textbooks, travel, clothing, software or printing.
GCSE: Grade C/4 in English and Mathematics, or equivalent.
English Language Requirement:
International and EU applicants are required to have a minimum overall IELTS (Academic) score of 6.0 with 5.5 in each component (or approved equivalent*).
*The university accepts a large number of UK and International Qualifications in place of IELTS. You can find details of acceptable tests and the required grades you will need in our English Language section. Please visit our English language requirements page.
A-level subjects: No specific subjects required.
EDEXCEL (BTEC) Diploma: No specific subjects required.
For country specific entry requirements please find your country on the country information pages. If you are an international student and do not meet the academic requirements to study this course, you can qualify by completing preparatory study at our International College.
If you are applying to study at UWE Bristol and require additional support to meet our English language requirements, you may be able to attend one of our pre-sessional English courses. Read more about our Pre-Sessional English Programme.