This course is open for applications
Page last updated 15 November 2024
BA(Hons) Marketing is a flexible, practice-focused course enabling you to develop marketing and business knowledge and skills, so you’ll graduate ‘career ready’ for a range of marketing roles.
In an ever-evolving global environment, marketing is vital for organisations to communicate about their brand values, products, and/or services. It offers creative and exciting career opportunities across multiple sectors.
BA(Hons) Marketing is a flexible, practice-focused course enabling you to develop marketing and business knowledge, so you’ll graduate ‘career ready’ for a range of marketing roles.
You’ll learn about communication, understanding consumers, and co-ordinating and managing marketing based projects from start to end in line with targets. Plus, you’ll study specialist marketing modules in the key areas of contemporary marketing, learn how to create a brand, undertake market research, and respond to briefs. You’ll take part in fieldwork, pitches, and industry guest lectures all to enrich your learning experience and take advantage of the many networking opportunities.
You’ll develop a diverse skillset including technical competencies, digital literacy, critical thinking, ethical values, entrepreneurial and communication skills. You’ll graduate ready to embrace the emerging technologies and artificial intelligence that are rapidly transforming modern business and understand the importance of ethical and sustainable practices in shaping a more sustainable future.
We encourage you to take a sandwich placement after your second year, either in the UK or abroad, as this is a valuable opportunity to gain real-world experience to enhance your employability. Our students have secured placement roles with wide range of companies including Aon, Airbus, British Airways, Disney, Hays Recruitment, and L’Occitane, to name just a few. Previous placement roles have included working as a marketing assistant, marketing executive, account executive, social media strategist, plus many more across various sectors in the UK and some have chosen placements in USA and Australia.
Our students have secured roles with companies including the BBC, Deloitte LLP, JCB, plus a range of SMEs, working in roles such as marketing executive, marketing manager, social media manager, marketing communications manager, and more. You could work across a range of sectors from business, charity, social enterprise, or government.
The optional modules listed are those that are most likely to be available, but they may be subject to change.
You'll study:
You'll study:
If you study on the four year (sandwich) course, you'll spend a year away from the University on a work placement or study year abroad after year two.
You'll complete the Practice Based Learning or Study Year Abroad Learning module, as appropriate.
See the Placements and Fees sections for more information.
You'll study:
Plus, one optional module from:
Plus, one optional module from:
Plus, one optional module from:
*These modules are not available to study if you complete the sandwich year.
The University continually enhances our offer by responding to feedback from our students and other stakeholders, ensuring the curriculum is kept up to date and our graduates are equipped with the knowledge and skills they need for the real world. This may result in changes to the course. If changes to your course are approved, we'll inform you.
"From creativity to marketing campaigns, I was able to apply the skills I'd learned through my course to marketing internships. I have no doubt these professional experiences helped me to secure my current role as a Marketing Executive at Tom and Teddy, a men's fashion brand." Alice, 2021 Marketing graduate
Learning and teaching on this course emphasises active participation and learning by doing, supporting you to gradually become more independent in your learning as you progress through the course. Each module is inspired and informed by a learning and teaching approach that enables you to prepare for and participate in your classes and practise your skills.
You’ll prepare by engaging with suggested materials, such as pre-recorded lectures, to gain background knowledge. This will support you to participate in timetabled interactive sessions, applying your knowledge to develop your understanding and skills. Finally, you’ll practise applying your knowledge to real-world business challenges.
Learn through a mixture of lectures, tutorials, and workshops, involving both individual and group work. You’ll explore a variety of course materials and activities, such as case studies, live briefs, portfolios, pitches, presentations, online exercises, and simulations. You’ll also interact with guest practitioners and speakers and undertake field visits.
See our glossary of learning and teaching terms.
In a typical week, you could expect to be timetabled with academic staff for an average of 12 hours. You’ll also engage with a range of additional academic and professional development activities, and work on practice and assessment tasks through independent self-study for 28 hours per week on average.
The balance between taught sessions and independent study hours may vary between modules and at points across the academic years. This enables both the development of new skills, concepts, and knowledge and to facilitate the space to produce assessment tasks.
Our assessment strategy focuses on developing subject knowledge, practical skills, and professional attributes within key business environments, including your chosen area of specialism. The scaffolded structure ensures your assessments progressively challenge you as you advance through each year of the course.
You’ll be assessed through a broad range of methods, such as written assignments, presentations and posters, projects, case studies, reports, examinations and set exercises.
Throughout the course, you’ll also complete a professional practice portfolio of evidence, alongside a reflective workbook to document your own personal development. Your portfolio will demonstrate that you have developed the required professional skills and attributes for a career in business.
In your professional practice modules, you’ll be encouraged to engage in collaborative learning and contribute to group tasks as part of your assessments. These modules will include support through mentor groups to facilitate your collaborative learning.
Learn more about our assessments.
We are currently seeking re-accreditation of this course by the Chartered Institute of Marketing (CIM) and (for parts of the course) by the Institute of Direct Marketing.
You’ll have an opportunity to undertake a placement on your course to gain real-world experience to increase your employability. We have a strong, growing network of placement organisations to offer placement experience. Past students have secured placements with companies including Aon, Airbus, British Airways, Disney, Hays Recruitment, and L’Occitane, plus a range of SMEs.
You’ll also have opportunities tostudy overseason courses that are taught in English and relevant to your degree. The study year abroad isn’t a paid placement, and selection is through a competitive process. You’ll be supported by our Study Year Abroad team and tutor to get the most from your experience.
You’ll be supported during your sandwich year by the placements team and Global Centre at UWE Bristol to get the most from your experience.
The Bristol Business School has modern facilities in its £55 million building, including financial trading rooms.
The course collaborates with the University Future Space at Frenchay Campus, which provides growth space for start-ups in robotics, biosciences, and biomedicine.
The Business School building features learning spaces for individual and group study, conference rooms, and collaboration areas for students and business.
Our specialist library and learning hub supports you with vast collections, workshops, and study skills resources.
The library and Business School offer group study spaces, access to books, press, journals, and databases.
Learn more about UWE Bristol's facilities and resources.
Take a personalised virtual tour of the Marketing facilities and experience what a typical day could look like here for you.
An excellent range of options for all of the Bristol campuses and the city centre.
A stunning city for student living with all the qualities to make you want to stay.
There is more to your experience here than study. Choose to make the most of it and try new things.
We provide support in the way you need it.
Discover our campuses and the wealth of facilities provided for our students.
Our students have secured roles with companies including the BBC, Deloitte LLP, JCB, as well a range of SMEs. Previous graduates have secured roles as marketing executive, marketing manager, account executive, social media manager, marketing communications manager, campaign executive, and more. You could work across a range of sectors from business, charity, social enterprise, or government.
Our award-winning Careers Service helps you develop your employment potential through career coaching, a vacancy service for internships, placements, jobs, global opportunities, volunteering and community activity plus support for entrepreneurial activity, and access to employer events.
Learn more about our graduate destinations.
*The UK Government recently proposed that tuition fees for Home students will increase by 3.1% to £9,535 from 1st August 2025. This increase is subject to Parliamentary approval and the vote is expected to take place later this year.
Any tuition fee which is impacted by this change will be updated following approval.
Please see GOV.UK for further information.
Your overall entitlement to funding is based on how long the course is that you're registered on. Standard funding is allocated based on the standard number of years that your course lasts, plus one additional year.
You'll apply for funding each year that you study and Student Finance will take into account how long the course is in each year that you apply. So if you register for the four year course and then transfer to the three year course, the number of years you can apply for funding will change. Student Finance will reassess your funding based on how many years you have been in study, not just those years for which you received student finance.
Always seek advice before taking any action that may have implications for your funding.
This refers to items you could need during your studies that aren't covered by the standard tuition fee. These could be materials, textbooks, travel, clothing, software or printing.
International and EU applicants are required to have a minimum overall IELTS (Academic) score of 6.0 with 5.5 in each component (or approved equivalent*).
*The university accepts a large number of UK and International Qualifications in place of IELTS. You can find details of acceptable tests and the required grades you will need in our English Language section. Please visit our English language requirements page.
For information on required Guided Learning Hours please see our minimum entry requirements page.
If you don't meet the entry requirements, you may be eligible for BA(Hons) Marketing (with Foundation Year).
For country specific entry requirements please find your country on the country information pages. If you are an international student and do not meet the academic requirements to study this course, you can qualify by completing preparatory study at our International College.
If you are applying to study at UWE Bristol and require additional support to meet our English language requirements, you may be able to attend one of our pre-sessional English courses. Read more about our Pre-Sessional English Programme.
If you are interested in direct entry to final year, please see our BA(Hons) Business Management with Marketing (Top Up) course.
Read more about entry requirements.
Read more about undergraduate applications.
Read more about international applications and key international deadline dates.
UK applicants
Admissions@uwe.ac.uk
International/EU applicants
International@uwe.ac.uk
UK applicants
+44 (0)117 32 83333
International/EU applicants
+44 (0)117 32 86644