BA(Hons) Business Management and Marketing (with Foundation Year)
Page last updated 1 May 2025
This course is open for applications.
Introduction
BA(Hons) Business Management and Marketing provides a solid foundation in business with a specialist focus on marketing. Experience a range of business and marketing disciplines and shape your degree to design your own career.
Why study business management and marketing?
Marketing is crucial to any business and one of the most exciting sectors in a fast-paced global economy. A degree in business management and marketing gives you an understanding of organisations and their management, and how marketing is used to demonstrate the quality and value of products, brands, and services.
Why UWE Bristol?
BA(Hons) Business Management and Marketing provides a solid foundation in both business and marketing, allowing you to experience a range of disciplines and choose your career path as you progress.
You'll develop an understanding of the core subjects relevant to both business and marketing disciplines operating within a global context. Working both collaboratively and independently, you'll develop key employability skills including improved digital literacy, critical thinking, creativity, ethical values, an entrepreneurial outlook and confident communications skills.
You'll have the opportunity to specialise in an area of interest, including exploring the world of digital communications and artificial intelligence, agency marketing, brand management, project management, research, analytical skills and the importance of social value and sustainability.
You'll be encouraged to embrace emerging technologies and industry practices that are helping to shape a more sustainable future.
You'll analyse real business issues and learn about the market process, including traditional and digital marketing methods and global approaches.
Gain real-world experience which could include a placement, internship, paid work, volunteering, cross-cultural teamwork, overseas study, attending pitches, guest lectures, and networking opportunities.
Graduate 'career-ready' to step into your first business or marketing role. Alternatively, you may choose to progress your academic studies further.
Where can it take me?
As a highly employable graduate, you may secure employment as a marketing executive, fundraiser, brand manager, digital consultant, analyst, social media expert or even start your own business. Alternatively, you may choose to progress your academic studies further.
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Content
You normally need to pass your foundation year before going onto year one.
The optional modules listed are those that are most likely to be available, but they may be subject to change.
Year zero (foundation year)
All foundation year students in Bristol Business School study together on 'Year Zero' and take the below compulsory modules, which includes an introduction to university-level academic and study skills. This will ensure that you have the necessary grounding, enabling you to develop a range of perspectives and skills that will enrich your learning at Year one and beyond.
You'll study:
- Foundational Concepts in Business and Law
- Foundations in Professional and Personal Development Planning.
Year one
You'll study:
- Contemporary Marketing Economies
- Entrepreneurial Decision Making for Marketing and Events
- Management and Organisation Behaviour
- Professional Knowledge: Business Marketing Principles
- Using Financial Information for Marketing.
Year two
You'll study:
- Applied Human Resource Management
- Managing Customer Relationships
- Professional Skills: Business Marketing Research
- Strategy, Innovation and Operations for Marketing.
Plus, one optional module from:
- Entrepreneurship Thought and Action
- Marketing Innovation and Influence
- Perspectives on Social and Organisational Behaviour.
Placement year (if applicable)
If you study on the five year (sandwich) course, you'll spend a year away from the University on a work placement or study year abroad after year two. Depending on which of those options you take, you'll study either the Practice Based Learning or Study Year Abroad Learning module.
See the Placements and Fees sections for more information.
Final year
You'll study:
- Social Value and Sustainability for Business.
Plus, one optional module from:
- Agency Insights: Pitch Perfect
- Humans vs AI: Leading and Managing Change for Future Organisations
- Marketing in a Digital World.
Plus, one optional module from:
- Brand Evolution: Identity, Values and Market Edge
- Corporate Connections: Succeeding in B2B Marketing
- Project Management with Data Analytics.
Plus, one optional module from:*
- Cross Cultural Learning
- Work Based Learning.
Plus, one optional module from:
- Professional Development: Business Simulation
- Professional Development: Consultancy
- Professional Development: Contemporary Enterprise and Innovation.
*These modules won't be available if you complete the sandwich year, as you'll be studying either the Practise Based Learning or Study Year Abroad Learning module (as appropriate) instead.
The University continually enhances our offer by responding to feedback from our students and other stakeholders, ensuring the curriculum is kept up to date and our graduates are equipped with the knowledge and skills they need for the real world. This may result in changes to the course. If changes to your course are approved, we'll inform you.
Learning and Teaching
Learning and teaching on this course emphasises active participation and learning by doing, supporting you to gradually become more independent in your learning as you progress through the course. Each module is inspired and informed by a learning and teaching approach that enables you to prepare for and participate in your classes and practise your skills.
You'll prepare by engaging with suggested materials, such as pre-recorded lectures, to gain background knowledge. This will support you to participate in timetabled interactive sessions, applying your knowledge to develop your understanding and skills. Finally, you'll practise applying your knowledge to real-world business challenges.
Learn through a mixture of lectures, tutorials, and workshops, involving both individual and group work. You'll explore a variety of course materials and activities, such as case studies, live briefs, portfolios, pitches, presentations, online exercises, and simulations. You'll also interact with guest practitioners and speakers and undertake professional practice field visits.
See our glossary of learning and teaching terms.
Study time
In a typical week, you could expect to be timetabled with academic staff for an average of 12 hours. You'll also engage with a range of additional academic and professional development activities, and work on practice and assessment tasks through independent self-study for 28 hours per week on average.
The balance between taught sessions and independent study hours may vary between modules and at points across the academic years. This enables both the development of new skills, concepts, and knowledge and to facilitate the space to produce assessment tasks.
Assessment
Our assessment strategy focuses on developing subject knowledge, practical skills, and professional attributes within key business environments, including your chosen area of specialism. The scaffolded structure ensures your assessments progressively challenge you as you advance through each year of the course.
You'll be assessed through a broad range of methods, such as written assignments, presentations and posters, projects, case studies, reports, examinations and set exercises.
Throughout the course, you'll also complete a professional practice portfolio of evidence, alongside a reflective workbook to document your own personal development. Your portfolio will demonstrate that you have developed the required professional skills and attributes for a career in business.
In your professional practice modules, you'll be encouraged to engage in collaborative learning and contribute to group tasks as part of your assessments. These modules will include support through mentor groups to facilitate your collaborative learning.
Learn more about assessments.
Features
Placements
You'll have the opportunity to undertake a placement as this gives you the valuable opportunity to gain real-world experience. We have a strong, growing network of placement organisations and previous students have been on placement at Rolls-Royce, HP, IBM, the NHS, Hayes, Microsoft, Maclaren F1 and Lidl in marketing, recruitment and other business and marketing areas.
Study year abroad
You'll also have the chance to apply to study abroad on courses taught in English and relevant to your degree. The study year abroad is not a paid placement, and we select students through a competitive process.
You'll be supported during your sandwich year by the placements team and Global Centre at UWE Bristol to get the most from your experience.
Study facilities
The Bristol Business School has state-of-the-art facilities in its £55 million building where you can access cutting-edge learning spaces such as the Bloomberg financial trading room.
The course is closely aligned to the University Future Space at Frenchay Campus which incubates, hatches, and provides growth space for robotics, biosciences, and biomedicine start-ups. This provides practice-based experience for students to engage with businesses in development through case studies and live briefs.
The Business School building offers learning spaces for individual and group study, plus bookable conference rooms. It's the perfect space for students and businesses to collaborate and form new partnerships.
You'll have access to our specialist library and learning hub, where you can attend workshops to develop your information skills. You'll have access to recommended books, trade press, academic journals, and industry databases.
Take a virtual tour of the Business Management facilities and Marketing facilities and experience what a typical day could look like here for you.
Life
Accommodation
An excellent range of options for all of the Bristol campuses and the city centre.
Bristol
A stunning city for student living with all the qualities to make you want to stay.
Sports, societies and activities
There is more to your experience here than study. Choose to make the most of it and try new things.
Health and Wellbeing
We provide support in the way you need it.
Campus and facilities
Discover our campuses and the wealth of facilities provided for our students.
Careers
Careers / Further study
You'll graduate practice-ready to start your business career within a marketing context.
You'll also learn about enterprise to develop an entrepreneurial mindset, which will show you how to take advantage of opportunities and develop your own business ideas or start-ups.
Our award-winning Careers Service helps you develop your employment potential through career coaching, a vacancy service for internships, placements, jobs, global opportunities, volunteering, and community activity plus support for entrepreneurial activity, and access to employer events.
Learn more about our graduate destinations.
Fees
Full-time; Sandwich
Indicative Additional Costs
Supplementary fee information
Your overall entitlement to funding is based on how long the course is that you're registered on. Standard funding is allocated based on the standard number of years that your course lasts, plus one additional year.
You'll apply for funding each year that you study and Student Finance will take into account how long the course is in each year that you apply. So if you register for the five year course and then transfer to the four year course, the number of years you can apply for funding will change. Student Finance will reassess your funding based on how many years you have been in study, not just those years for which you received student finance.
Always seek advice before taking any action that may have implications for your funding.
Additional costs
This refers to items you could need during your studies that aren't covered by the standard tuition fee. These could be materials, textbooks, travel, clothing, software or printing.
Entry
Typical offers
You will need to meet the following Level 2 requirements:
- GCSE: Grade C/4 in English and Mathematics, or equivalent.
In addition to the above Level 2 qualifications, you'll need to achieve the published tariff points from your Level 3 studies prior to entry. Below is an indicative list of the main qualification types. However, we will consider any Level 3 qualifications towards meeting our entry requirements.
- Tariff points: 48
- Contextual tariff: See our contextual offers page.
- English Language Requirement:
International and EU applicants are required to have a minimum overall IELTS (Academic) score of 6.0 with 5.5 in each component (or approved equivalent*).
*The university accepts a large number of UK and International Qualifications in place of IELTS. You can find details of acceptable tests and the required grades you'll need in our English Language section. Please visit our English language requirements page. - A-level subjects: No specific subjects required.
- EDEXCEL (BTEC) Diploma: No specific subjects required. For information on required Guided Learning Hours please see our minimum entry requirements page.
- Access: No specific subjects required.
- Baccalaureate IB: No specific subjects required. We accept the IB Career-related Programme in conjunction with other Level 3 qualifications.
- Irish Highers: No specific subjects required.
- T Levels: No specific subjects required.
Entry requirements
If you exceed the entry requirements you may be eligible for BA(Hons) Business Management and Marketing.
International applicants
If you are an international student your recommended route of study for this degree is through our International College, which upon successful completion to the required level and with good attendance, guarantees entry to Year one of the degree.
Read more about entry requirements.
How to apply
Read more about undergraduate applications.
For further information
- Email:
UK applicants
Admissions@uwe.ac.ukInternational/EU applicants
International@uwe.ac.uk - Telephone:
UK applicants
+44 (0)117 32 83333International/EU applicants
+44 (0)117 32 86644